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What is print production in advertising?

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oblprint What is print production in advertising?

What is print production in advertising?

Advertising is storytelling; storytelling in the best of creative way that compels or appeals to your target audience to deposit a perception and stir up an action eventually. For every business or service provider, advertising is as essential as the product or service rendering. 

The power of advertising is more psychological than a mere marketing strategy, as its salient intention is to affect a deposit into your subconscious, such that it does not necessarily guarantee you of a premium service, however, it reduces the variety of options to consider when in need of the service/product.

This is why beyond a creative advert, the typography, the intent, and the color blend must be carefully put out. 
Before we go any further, we'd like to welcome you to OBL Print, a top Printing Press Dubai, known for producing the highest quality Sticker Printing Dubai, Canvas Printing Dubai, and Business Card Printing Dubai as we give you deeper insight into the business of printing and its impact in our everyday lives.

In today‚Äôs scoop of knowledge bank, I shall share with you some exciting information on Print Advertising, Print Production, and its superimposition to advertising as a focal point. 

What is Print Advertising? 
Print advertising is a kind of marketing that uses printed materials to reach a broad audience. For the distribution of information to a Print media target audience, advertisements are printed in hard form in a range of publications, including newspapers, magazines, brochures, and direct mail.

What is Print Production in Advertising? 
Print production in Advertising is as sensitive as knowing how to spell those words correctly. [giggles] 
Print production is a sensitive department in the advertising business, as they are in charge of translating a creative idea into printed materials for adverts. This could range from a magazine, or a newspaper ad, brochure, outdoor signage, poster, merchandise, and more.  

What are the requirements for Print Production in Advertising? 
Print production in Advertising is as sensitive as the service and product, however, it is sacrosanct to identify that in as much as the product and services could sell themselves in the long run through viral marketing, it is imperative to also identify key fundamentals that could make the journey shorter and more rewarding while seamlessly reaching the target audience. Below are some vitals required: 

1. Creative minds
This is the fulcrum of the entire project, as they engage in the conceptualization of the intent of the business/brand to birth unique ideas. This could range from the choice of words, images, and the highlight of the goal. 

2. Graphics designer/Illustrator
Having a story to tell is one, how best to convey is more essential since you need to understand the typography, color blend, texts, storyline, and the CTA [Call to action] intended to spur the audience. 

For more depth on Stages involved in Print Production, OBL Print is your best bet, a top Printing Press Dubai, known for producing the highest quality Sticker Printing Dubai, Canvas Printing Dubai, and Business Card Printing Dubai.

3. State of the art Printer
Imagine creating a unique idea to blow minds, only for you to print the job and have a poor output. It is therefore essential that you have the right printer for the perfect delivery. 

4. Have the right platforms
To reach your target audience and have maximum return on the advert designed and created, the platform/channel in which your advert is conveyed should be carefully thought out. 

5. Understand your CTA
When people encounter your advert on the print media, what is the aim and what are they supposed to do? There is a need to have mapped out the intent of creating the ad, while also having the capacity to accommodate their actions spurred through the channels. 

You can now leverage OBL Prints for your professional graphics and Print Production in Advertising in Dubai. 

How effective is Print Production Advertising? 
1. The Brain reacts well to Print
Perhaps the key to the efficacy of print advertising is hardwired in our minds. 
Temple University researchers conducted a study some years back to see how individuals reacted differently to print advertisements vs internet ones, it was discovered that print advertisements evoked a wide range of favorable responses from readers. While, readers spent more time looking at print advertisements, remembered more information about the advertisement, and had a greater emotional reaction to the material, it was concluded that print advertisements encouraged readers to create an unconscious craving for the goods depicted in the ad. 

2. It is a trusted medium
Consumers are inundated with advertisements everywhere they look, including their email, social media feeds, and the content they read on their favorite websites. They see advertisements when they turn on the television, billboards when they drive down the street, and direct mailers when they open their mailbox, in addition to what they see on their laptops or mobile devices. 

Moreover, while these kinds of advertising are successful, consumers continually rank print advertising as one of the most trustworthy. Print advertising is trusted by 82% of customers, according to a study. 

Perhaps this is due to print's long history as a reliable advertising medium. Its constant presence in people's lives increases their confidence in the medium. 

This article on Print Production in Advertising was made possible by OBL Print Dubai, we will always offer you quality content on all things print and production at OBL Print, as a top Printing Press Dubai, known for producing the highest quality Sticker Printing Dubai, Canvas Printing Dubai, and Business Card Printing Dubai.

  Oct 25, 2021       by Oluwafemi Smith       111 Views

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