The best product to print in bulk is a poster. Posters will assist you whether you're a marketer trying to execute your campaign, an artist mass-producing your artwork on a tight budget, or a business owner looking to advertise your operation, goods, or services.
As a fiercely competitive online printer, Printing Press Dubai can provide posters printed in large quantities at fantastic pricing. There are eight different size selections, five high-quality paper stock options, and single-or double-sided printing choices.
You can customize your order to meet your specific requirements by choosing from a quantity range of 10 to 20,000 posters. With our bulk poster solutions, there are no restrictions on how your design or marketing campaign can be realized.
We have already improved our poster printing solutions to deliver outstanding quality at a remarkably low cost. When your budget is limited, bulk posters are ideal. We have compiled the top 12 suggestions for printing bulk posters economically to help you carry out your print campaign or project even more affordably.
1. Establish Exactly How Many Posters Are Required
The sooner you determine the precise quantity of posters you need to print, the better. If you understand all the influencing aspects, you can quickly alter even if the number changes as you continue with your marketing. Knowing the absolute minimum is beneficial, but keep in mind that the ideal amount is typically higher. You have a buffer for errors if you have a few extra posters on hand. The following stage will be determined by your needs.
2. Define Your Goals
You need to set a goal in order to gain the most value from your bulk poster printing. If you intend to sell the posters, it might be the bare minimum profit you need to break even on each piece. If you're using posters for advertising, it's ideal that you know how successful your campaign was—how many conversions, acquisitions, leads, sign-ups, or things were sold, for example.
It can be challenging to predict customer behavior, particularly if you use multiple channels. The yield of each print run will become increasingly valuable as time passes, but at the most fundamental level, consider it in terms of cost-per-piece.
When compared to a bigger printing volume, the absolute minimum number, the price for each individual poster decreases, allowing you to reach a larger audience. It's a delicate balancing act; don't aim for the stars, but regardless of whether you're marketing or selling, print all the posters you need at once. Orders for the volume you require should be spaced out to reduce costs.
3. Distribute judiciously
Distribution of your posters includes a list of clients or prospects, a targeting strategy, and a delivery technique. The more money you can save on distribution, the better. You probably won't be able to sell every poster in person or stick them all up yourself in locations where your target demographic congregates.
As a marketer, it's crucial to make the most of your budget dollars and focus on locations where your audience hangs out. Since you only have a finite number of posters, know your target audience. Make sure your distribution team does a terrific job getting them in front of prospects who are important to your campaign.
Include shipping fees as early as possible in your overall budget if you plan to sell your posters or simply require them at an event. Size (and weight) will be a factor here and may really have an impact on the precise poster size you order (see below also). Checking the specifics with your postal agency in advance will streamline your distribution costs.
Before we go any further, we'd like to welcome you to OBL Print, a top printing press in Dubai, known for producing the highest quality sticker printing in Dubai, canvas printing in Dubai, and business card printing in Dubai, as we give you a deeper insight into the business of printing and its impact in our everyday lives.
4. Pick the Proper Size and Options
There are four distinct sizes that are available for Printing Press Dubai posters, and there are five different paper choices to pick from. There are even choices for custom sizes, though you'll need to budget for an additional fee. The best size and options for your needs will ultimately depend on you, but here are some suggestions:
Do you want people to notice your poster because of its size, or can you get their attention with a conventional size and a catchy design? If so, is there a size that is unquestionably less expensive for postal if you need to send posters? All of the options for paper are of excellent quality. However, for promotions, a lighter weight is typically suitable.
Only if your posters are up for an extended period of time will you need to lift more than 100 pounds. Of course, only hanging double-sided images in locations like window fronts makes sense.
5. Do not use stock photos.
Although they come with a licensing cost, stock photos are an invaluable resource. Free photos will either scream "stock photo" or be so well-liked that others have (over)used them before you if you turn to them. In general, stock photography has an undefined familiarity to it that is typically not linked to excellent design. Concentrate on the single most important concept or detail for your poster, and use straightforward vector imagery and legible font to express it.
6. Set a budget for your design work.
A fantastic design is what makes your poster successful. Keep your two budgets for print and design separate if you're paying a designer to handle that. Avoid consuming one to feed the other! Designers charge a fee; if you spend too little, your poster will appear shoddy. On the other hand, your attractive poster won't be able to have its full impact if you let the design consume your entire printing budget.
7. Make Your Own
You can liberate a sizable portion of your budget by acting independently. But it takes a little more than PowerPoint know-how to design your own poster. You're in luck since there are lots of free resources available for you to use. Find a free design template to use as the foundation for your poster and find inspiration from exceptional poster designs. Just keep in mind that doing so could result in serious financial penalties.
8. Create Custom Posters
As an artist, the simplest way for you to personalize a poster that you plan to sell is to sign it. All types of paper can be signed with a sharpie, but if you're planning to use your posters as canvas for mixed-media artwork, you might want to use paper that weighs at least 120 pounds.
As a marketer, you can modify your posters, for instance, to be intended for particular locations, regions, or events. Due to the numerous smaller print runs, though, there will be greater production expenses. It will be up to you to decide whether the higher ROI is worthwhile. As an alternative, you can segment your prospects in order to target them specifically by printing a QR code on your poster that connects to a website, newsletter sign-up form, or event app.
9. Save on Fonts.
Avoid using too many fonts, to start. It is preferable to limit it to one or two and distinguish between them using different font weights. Avoid over-typographical and typeface-overloading your poster. A fee will be charged for professional fonts. There are several font foundries where you can acquire free font alternatives that look amazing as well, but always check the licensing to see whether you can use it for a commercial project.
10. Select the Proper Blacks
It is particularly crucial to use the correct colour values for black tones if your poster design makes extensive use of black (such as in the backdrop). For CMYK, 100 percent, 30 percent, 30 percent, and 30 percent values, respectively, result in the finest black. If you don't take this into consideration, your poster will print with a washed-out appearance. In the end, this is a matter for you to negotiate with your printer. By using the right colours, you may prevent printing posters that look bad and have little return on investment.
11. Reviewing and editing your poster.
It is important to stress that eliminating the need for reprints due to errors is one very efficient strategy to save costs. So, before you send your poster to us for printing, double-check, and proofread it. Find every typo and spelling error, examine every design flaw, and confirm that your poster satisfies our standards. Make sure to explain these to your external designer from the start if you have one. Additionally, Printing Press Dubai provides free-to-download designs and colour profiles.
12. Think About The Context.
A poster for an occasion or a campaign might only be displayed once or for a brief period of time. However, it's likely that your poster can be used on a number of occasions and through a number of various channels. The design might be repurposed for an eBook cover, website popup, t-shirt, or other analogue medium. Adapting your poster creatively to various media will help you save money on marketing; just be careful not to oversaturate your audience with it.
This article has been made possible by the finest in Print production, OBL Print Dubai, we will always offer you quality content on all things print and production at OBL Print, as a top Printing Press Dubai, known for producing the highest quality Sticker Printing Dubai, Canvas Printing Dubai, and Business Card Printing Dubai.
Sep 06, 2022
by Eev Hastings